Our Purpose: Mission, Vision & Impact 🌍✨
🌟 Mission: Empowering Africa’s Creative and Sustainable Future

At Brand.it Africa, we are on a mission to revolutionise Africa’s creative industries—fashion, hospitality, content creation, and modelling—through sustainability, innovation, and global excellence. By integrating eco-conscious design, ethical business models, and cutting-edge technology, we empower African talents to shape a more sustainable, inclusive, and prosperous future.

🚀 Vision: Shaping a World Where African Creativity Thrives Sustainably

We envision a world where African creativity and culture set global trends—where fashion is both stylish and sustainable, hospitality is luxurious yet eco-friendly, and content creation amplifies African narratives on the world stage. Our vision is to ensure that African talent, innovation, and heritage are recognised, celebrated, and rewarded on a global scale.

🌱 Impact: Driving Sustainability, Innovation & Economic Growth

Aligned with a commitment to human health, sustainability, and social impact, our work is centered on:

✔️ Sustainable Fashion ♻️👗 – HerBooJah promotes premium, African-inspired designs while reducing environmental waste.
✔️ Eco-Luxury Hospitality 🌱🏡 – Luxury Oasis redefines short-let experiences with sustainability at its core.
✔️ Authentic African Storytelling 🎥🌍 – Brand.it Africa Studios produces premium content that elevates African brands.
✔️ Global Talent Elevation 🌍📸 – H&E Models nurtures and showcases African modelling talent to the world.
HerBooJah – Fashion That Loves the Earth 🌱♻️✨🔥

HerBooJah – Fashion That Loves the Earth 🌱♻️✨🔥

Discover our ready-to-wear and bespoke collections—where sustainability meets style. Inspired by African heritage and global fashion, we craft timeless designs for the modern, eco-conscious individual. With EcoSwap™ reusable pieces and a rent-not-buy model, we make fashion fun, stylish and responsible—accessible, waste-free, and earth-friendly. ♻️✨

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Find Your HerBooJah Style – Sustainable Fashion for Every Generation ✨🔥🌿

Find Your HerBooJah Style – Sustainable Fashion for Every Generation ✨🔥🌿

At HerBooJah, fashion is all about self-expression, versatility, and conscious choices. Whether you're drawn to bold trends, timeless classics, or a unique mix of both, there’s a style category designed just for you: 🔥 Gen Z (1997–2012) – Bold | Trendsetters who love experimenting, making statements, and standing out. Your style is loud, fun, and always evolving. 🖤 Millennials Plus (1946–1996) – Classic | Effortless, stylish, and always put together. You balance trends with timeless elegance, investing in pieces that last. 🌿 Ageless – Unique | Style that breaks the rules. You mix and match eras, aesthetics, and cultures, creating a look that’s truly your own. With EcoSwap™, you can refresh your wardrobe without waste, and our rent-not-buy model makes high-fashion more accessible. Style smarter, dress better! 💃🏾🕺🏽♻️

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Luxury Oasis [Hospitality] – Luxury with a Conscience 🌱🏡

Luxury Oasis [Hospitality] – Luxury with a Conscience 🌱🏡

An eco-conscious luxury short-let service, offering curated experiences with a focus on green living.

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Brand.it Africa Studios [Content]: High-impact media with a purpose 🎥🌍

Brand.it Africa Studios [Content]: High-impact media with a purpose 🎥🌍

A creative hub producing high-impact, socially responsible media that amplifies African voices and brands.

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H&E Models [Modelling]: Ethical talent empowerment for global opportunities 🌿📸

H&E Models [Modelling]: Ethical talent empowerment for global opportunities 🌿📸

A talent agency empowering African models for global opportunities while promoting ethical fashion and diversity.

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Add-As-You-Go

Envision a future where driving is free. A future where car owners can earn gas money by participating in innovative advertising campaigns.

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The Music Garden Lounge

Discover a world where Africa’s finest chefs 🍴 and musicians 🎵 unite to create enchanting experiences. Immerse yourself in serene natural retreats 🌿, celebrating the vibrant harmony of native cuisine and soulful melodies. Stay tuned for a journey like no other! ✨

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  • Abuja Federal Capital Territory, Nigeria