Our Purpose: Mission, Vision & Impact 🌍✨
🌟 Mission: Empowering Africa’s Creative and Sustainable Future

At Brand.it Africa, we are on a mission to revolutionise Africa’s creative industries—fashion, hospitality, content creation, and modelling—through sustainability, innovation, and global excellence. By integrating eco-conscious design, ethical business models, and cutting-edge technology, we empower African talents to shape a more sustainable, inclusive, and prosperous future.

🚀 Vision: Shaping a World Where African Creativity Thrives Sustainably

We envision a world where African creativity and culture set global trends—where fashion is both stylish and sustainable, hospitality is luxurious yet eco-friendly, and content creation amplifies African narratives on the world stage. Our vision is to ensure that African talent, innovation, and heritage are recognised, celebrated, and rewarded on a global scale.

🌱 Impact: Driving Sustainability, Innovation & Economic Growth

Aligned with a commitment to human health, sustainability, and social impact, our work is centered on:

✔️ Sustainable Fashion ♻️👗 – HerBooJah promotes premium, African-inspired designs while reducing environmental waste.
✔️ Eco-Luxury Hospitality 🌱🏡 – Luxury Oasis redefines short-let experiences with sustainability at its core.
✔️ Authentic African Storytelling 🎥🌍 – Brand.it Africa Studios produces premium content that elevates African brands.
✔️ Global Talent Elevation 🌍📸 – H&E Models nurtures and showcases African modelling talent to the world.

Fashion

HerBooJah – Fashion That Loves the Earth 🌱♻️✨🔥

HerBooJah – Fashion That Loves the Earth 🌱♻️✨🔥

HerBooJah™ is Africa’s first circular fashion tribe — where modular design meets EcoSwap™, rent-not-buy culture, and Afro-urban style. Inspired by ancient barter systems, we’re building a connected community of conscious fashion lovers. Style it. Swap it. Re-love it. Live it. ♻️✨

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Find Your HerBooJah Style – Sustainable Fashion for Every Generation ✨🔥🌿

Find Your HerBooJah Style – Sustainable Fashion for Every Generation ✨🔥🌿

At HerBooJah, fashion is all about self-expression, versatility, and conscious choices. Whether you're drawn to bold trends, timeless classics, or a unique mix of both, there’s a style category designed just for you: 🔥 Gen Z (1997–2012) – Bold | Trendsetters who love experimenting, making statements, and standing out. Your style is loud, fun, and always evolving. 🖤 Millennials Plus (1946–1996) – Classic | Effortless, stylish, and always put together. You balance trends with timeless elegance, investing in pieces that last. 🌿 Ageless – Unique | Style that breaks the rules. You mix and match eras, aesthetics, and cultures, creating a look that’s truly your own. With EcoSwap™, you can refresh your wardrobe without waste, and our rent-not-buy model makes high-fashion more accessible. Style smarter, dress better! 💃🏾🕺🏽♻️

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🌱 Why Waste? Why Wait? SHOP SMART Today! ♻️

Shop Sustainably Here 💚
0 Products 🔥 Gen Z (1997–2012) | Bold
Shop Sustainably Here 💚
0 Products 🖤 Millennials Plus (1946–1996) | Classic
Shop Sustainably Here 💚
0 Products 🌿 Ageless | Unique

🔥 Twin Flame Collection 🔥 — The Green Shift 💚

Add to Cart. Add to Earth
  

North Pole —The Ice-Cold Kaftan 🧊

₦200000

North Pole is a smooth, relaxed-fit two-piece kaftan crafted from silky striped fabric. Designed for that refined Malo look and effortless sway, it features slit-leg trousers, extended cuffs, and a signature EcoSwap™ flap—clean, versatile, and quietly confident.

HerBooJah
HBJ-NP-KFT-BLK-STD

Pricing Table

₦150000Year

EarthSaver 🌱 (Basic)

  • For eco-conscious style lovers who want flexible, low-commitment access to sustainable fashion.
  • Best suited for:
  • 🎯 Students, young professionals, and minimalist fashionistas who love to rent or swap stylish looks while earning on the side.
  • Includes:
  • ✅ Access to 1 active Swap or Rental at a time
  • ✅ Annual Outfit Ownership: 1 modular outfit every year
  • ✅ 5% Discount on purchases
  • ✅ Creator Code: Earn 10% commission on every swap/rent/buy made with your code
  • ✅ ₦2,000 EcoCredit bonus per transaction
  • Not included:
  • 🚫 Styling Support
  • 🚫 Access to Limited-Edition Drops
  • 🚫 Birthday Gift
Save the Earth 🌱
₦400000Year

GreenVanguard 💚 (Advanced)

MOST POPULAR

  • A bold step up for trendsetters who want more access, more perks, and more impact.
  • Best suited for:
  • 🎯 Content creators, eco-conscious influencers, and fashion-forward professionals who want early access to limited drops, more swap flexibility, and extra earning power.
  • Includes:
  • ✅ Access to 2 active Swaps or Rentals at a time
  • ✅ Annual Outfit Ownership: 2 modular outfits every year
  • ✅ 10% Discount on purchases
  • ✅ Creator Code: Earn 15% commission on every swap/rent/buy made with your code
  • ✅ ₦3,000 EcoCredit bonus per transaction
  • ✅ Access to limited-edition drops
  • Not included:
  • 🚫 Styling Support
  • 🚫 Birthday Gift
Style Sustainably 💚
₦1000000Year

JahMode Elite 👑 (Premium)

  • Ultimate access. Unmatched style. Powered by purpose.
  • Best suited for:
  • 🎯 High-visibility creators, fashion collectors, stylists, and public figures who want exclusive perks, quarterly outfit ownership, and leadership in the circular fashion revolution.
  • Includes:
  • ✅ Access to 4 active Swaps or Rentals at a time
  • ✅ Annual Outfit Ownership: 3 modular outfits every year
  • ✅ 15% Discount on purchases
  • ✅ Creator Code: Earn 20% commission on every swap/rent/buy made with your code
  • ✅ ₦5,000 EcoCredit bonus per transaction
  • ✅ Priority access to limited-edition drops
  • ✅ Personal styling support
  • ✅ Birthday treat: Free styling + outfit rental
Heal the World 🌍

Gallery

Project Twin Flame: Creativity X Culture 🌍👗✨ HerBooJah’s signature showcase, Project Twin Flame, co-hosted with Elimani, brought cutting-edge fashion and sustainable innovation to life. With backdrops sponsored by Jameson & Heineken 🍀🥃🍺, the event featured vibrant runway presentations, live entertainment 🎶🪩, and our EcoSwap™️ innovation ♻️👕—all set in two iconic Abuja venues. A stylish fusion of design, culture, and eco-consciousness.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

F.A.Q

HerBooJah is a sustainable Afro-urban fashion brand offering modular outfits through Buy, Rent, and EcoSwap™ options. We champion circular fashion with a nod to Africa’s rich barter history.
Each modular piece is designed for restyling, reducing waste, and maximising outfit value. It aligns with our goal to make fashion sustainable, flexible, and expressive.
Your Eco ID is your unique membership identity, available only to subscribed members. It gives you access to personalized rewards (EcoCredits or commissions), referral tracking, creator earnings, and transaction history across all circular fashion activities.
Yes. Only subscribed members with an Eco ID can access the Rent and EcoSwap™ services.
Yes! Use your Eco ID to refer others and earn EcoCredits or commissions when they complete transactions through your link or creator code.
EcoCredits are loyalty points or bonuses earned from participating in circular actions like renting, swapping, referring, reviewing, or recycling. They can be used toward discounts or upgrades.
All rentals and swaps are valid for up to 7 days, with the option to renew depending on availability.
Yes, you can! Select the “Bespoke Order” option at checkout, and submit your measurements using our Bespoke Measurement Guide. Custom designs may take a bit longer to deliver.
You can reach out to us to check availability for purchase. If the item is modular, you may also buy specific parts to restyle it further.
We offer one free alteration (within Nigeria) on bespoke orders. Just contact us within 3 days of receiving your outfit, and we’ll sort it out.
Yes! We offer a detailed size chart along with Slim, Regular, and Relaxed fit styles. Bespoke options are also available with a measurement submission guide.
Our pieces are made thoughtfully and sustainably. Please allow up to 14 business days for production and handling. Shipping takes an additional up to 10 business days, depending on your location.
Yes, we ship worldwide 🌍. International delivery may take up to 10 business days after your order is dispatched. Customs fees may apply depending on your country.
Absolutely! Once your order is shipped, you’ll receive a tracking link via email or WhatsApp. You can follow your order’s journey in real time.
Yes, we do! For customers who need their outfit faster, we offer Express Delivery within 7 days at an additional 50% fee. Just select the ''Express'' option at checkout or contact us directly after placing your order.
We accept bank transfers or mobile payments for local transactions, and PayPal or Wise for international transactions. All payment details will be shown at checkout. Otherwise, contact us.
Yes, you can return an item within 5 days of delivery as long as it's unused, unwashed, and in its original condition and packaging.
Please note that custom-made (bespoke) or worn items cannot be returned or exchanged.
Customers are responsible for return shipping. Once we receive the item, we’ll process a refund or store credit within 7 business days.
No. We do not sell your personal data in the traditional sense. We may share or license aggregated, anonymized, or de-identified data (which cannot identify you personally) with trusted partners or researchers for business development or sustainability insights — always in compliance with data protection laws.
We may share non-personal insights such as:
  • Circular fashion trends (swap, rent, buy behaviours)
  • Product durability and performance data
  • Community engagement patterns
  • Aggregated user demographics (not individual profiles)
We believe in advancing the circular fashion movement. Sharing anonymized insights helps us:
  • Improve our services
  • Support research in sustainability
  • Partner with brands and institutions to drive positive change
  • Build stronger, community-led fashion systems
No. Your personal activity remains private and is only used to provide you with your services and benefits. If aggregated data about community activity is shared, it will never include identifiable personal information.
You can always contact us at hello@branditafrica.com to request limitations on how your data is used beyond what is required to provide core services.

Other Services

Luxury Oasis [Hospitality] – Luxury with a Conscience 🌱🏡

Luxury Oasis [Hospitality] – Luxury with a Conscience 🌱🏡

An eco-conscious luxury short-let service, offering curated experiences with a focus on green living.

Learn More
Brand.it Africa Studios [Content]: High-impact media with a purpose 🎥🌍

Brand.it Africa Studios [Content]: High-impact media with a purpose 🎥🌍

A creative hub producing high-impact, socially responsible media that amplifies African voices and brands.

Learn More
H&E Models [Modelling]: Ethical talent empowerment for global opportunities 🌿📸

H&E Models [Modelling]: Ethical talent empowerment for global opportunities 🌿📸

A talent agency empowering African models for global opportunities while promoting ethical fashion and diversity.

Learn More
  • Abuja Federal Capital Territory, Nigeria